Wear it pink

October is Breast Cancer Awareness Month with the charity Breast Cancer Now encouraging people to get involved in fundraising and their ‘Wear it Pink’ campaign to increase awareness of the disease.

As a dental surgeon, you might think that breast cancer isn’t relevant to your daily practice but with the disease affecting one in 8 women and one in 870 men in the UK during their lifetime, you’d be wrong!

There’s an extremely good chance that some of your patients or their families are affected either physically, practically or emotionally by breast cancer – and as their dentist, this makes you instrumental in their care. Individuals receiving treatment for cancer may also qualify for free NHS dentistry but even after their cancer treatment has finished, your patient may be at risk of oral health problems caused by chemo and radiotherapy or immune suppression that can affect them for the rest of their lives. You can read more about the effects of cancer treatment on oral health in this recent blog https://www.denkauk.com/news/childhood-cancer-awareness-month

Of course, awareness and research is of vital importance in the fight against all types of cancer and throughout October, people are being encouraged to further both things by wearing pink and arranging themed fundraisers. You can show your support for your patients, staff and others affected by this disease by organising something fun and vibrant in your surgery – why not host a coffee morning with some pink treats for everyone to enjoy, or have a ‘Wear it Pink’ day and encourage everyone attending for work or an appointment that day to join in and make a donation to Breast Cancer Now? It would make a great photo opportunity for your local paper too – or share your photos with us at Denka and we’ll post them on our social media. Don’t forget, our Vibrente range comes in two different shades of pink so you can really get the colour theme going!

You can find out more about this year’s Wear it Pink campaign as well as download posters, sponsor sheets and more from the website.

Chances are, some of your patients are affected by the disease – why not show your support by getting your pink on in October?